Kuala Lumpur: With the attention of world football now shifting to the AFC Asian Cup UAE 2019, the Asian Football Confederation (AFC) has strengthened its digital coverage with the-AFC.com launching a new-look to capture the essence of the Continent’s best and biggest-ever tournament.

Beginning today, the remodelled the-AFC.com, which has been redesigned to mirror the distinct look and feel of the continental showpiece, will redirect all football fans to the tournament’s dedicated page.

It will present users with essential updates such as live scores, latest videos, results and table standings, exclusive and interactive features that combine to provide a more comprehensive coverage of the AFC Asian Cup.

Digital followers, from more than 200 million engagements in 2018, will be given the opportunity to test their wits against the AFC Asian Cup UAE 2019™ Prediction Challenge, which allows participants to predict the scores of all 51 matches. Registered fans also have a chance to win attractive prizes and ‘boasting rights’ on the global predictor leaderboard.

AFC General Secretary, Dato’ Windsor John said: “AFC’s Digital landscape is constantly changing and today it becomes the focus of fan engagement. The AFC has underlined its desire to improve its interaction with the fans and all our stakeholders.

“Passion for football goes beyond the field of play and match days. It is vital that the AFC continues to strengthen its offerings off-the-pitch to meet the demands of this generation of fans.

“These enhancements are part of a larger fan engagement strategy – one that will enable the AFC to expand the reach of the game to all corners of the Continent. It will further support our ambition as outlined in the AFC’s Vision and Mission to confirm football as the number one sport on the Continent.”

For full details and mechanics of the AFC Asian Cup UAE 2019™ Prediction Challenge, please click here.

Source: the-afc.com